A million things go through your mind when you’re writing and then marketing a book, but the threat of volcanic ash isn’t generally one of them. I’m curious now, however, how the volcanic ash from Iceland that shut down international air travel affected plans to market the book outside Canada at the London (England) Book Fair last week. Hopefully, I’ll get an idea over the next week.
Here in Canada, the book has gotten back onto the Globe and Mail‘s bestseller list. It’s amazing how you can warm up to a competing newspaper, when they print things like that.
Meanwhile, I’ve got a fun speaking engagement at the Roselawn Centre in Port Colborne on Thursday. It’s part of a series put on by humour writer/savant William Thomas, and in the past it has included the likes of Margaret Atwood, Mordecai Richler and Pierre Berton. They feed you and buy up a batch of books, leaving you nothing to complain about, no matter how hard you might try. Since it’s part of a pre-sold subscription, the theatre is generally full and the people in the seats have put put in a good mood with wine and cheese before the speaking starts. It’s hard to reconcile wine and cheese with talking about Weiner Kellestine. I remember once speaking at The University of Western Ontario and there was only one person in the audience. I wasn’t sure if he was really interested in the topic (the Canadian Mafia) or he was snowbound, since there was a storm outside. I also wasn’t quite sure if I should be a trooper and keep on talking, if he left. Fortunately, he stayed and the storm eventually let up. This Thursday, I’ll try to pull the tone up by explaining why there’s Shakespeare throughout the book.